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Stop being fooled by SEO companies – Questions to ask before hiring one

You must be pretty scary about hiring SEO companies, right? Choosing the right search engine optimization company can either make or break the goodwill of your company. While a good SEO company can make you tread the path that will lead to thousands of dollars in a month, bad SEO can cripple even the little bit of search engine traffic that you’ve acquired. However it is important that you choose your SEO company carefully so that you don’t fool yourself into hiring a company which doesn’t have your best interests in mind. Check out the few questions that you should ask the SEO company before hiring it.

Question #1: How are you going to boost my search engine rankings?

Remember that it is almost impossible to get noteworthy results without a full-proof SEO strategy. If you randomly target keywords or build links, you may just notice some sporadic results and nothing remarkable. All good SEO companies have a process, irrespective of whether they work as an agency or as a freelance company. Check if they have a plan of starting with on-site technical SEO to recognize all your win-win areas. Ask about backlinks to the company so that they may create a good backlink profile for you too.

Question #2: How will you inform me about the changes you make to my website?

If you hire a worthy SEO company, the optimizer will regularly send you reports, at least once in a week or once in a month. The foremost thing that you require giving access to the SEO company is your entire website and hence this is why you should hire a company which is trustworthy enough. You can even try to reduce risks by making all the required changes to your website by some in-house developer. You should ensure there is always an open line of communication between the SEO company and the developer.

Question #3: Can you give us information on some of your previous clients?

Choosing a Boston SEO agency is similar to shopping for anything else. You should ask for testimonials, reviews, case studies and also try to know about their previous clients. No, you can’t expect them to give you a list of their entire client list but you can definitely check out 2-3 big clients and know about their feedback. If they fail to give you any such worthy examples of clients, this is indeed a warning signal you should take note of. This means they don’t have enough SEO experience.

Question #4: Do you always follow best practices of Google?

Following the best practices of Google is crucial when you wish to see long term growth for your company. Google has a record of applying around 500 algorithm updates in a single year and every single update is done with a clear purpose in mind. Hence unless your SEO company follows the best practices of Google, you can’t ensure 100% results.

So, before you hire an SEO company for boosting your website’s search engine rank, don’t forget to ask the questions listed above to be sure about the quality of the company you are hiring.